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Beijing Dejia Home Heating Technology Co., Ltd. provides a complete solution for home heating. While introducing high-quality German products, the company absorbs the essence of management and service of German nationality and German enterprises, and has created a corporate culture of “rigorous, extreme and innovative” to serve every Chinese user and provide competitive Price and complete technical support and services.
The heating problem in the south has always been a social issue. The heating service is a very traditional industry. The biggest feature is the scattered and non-standard family workshops. There is no branded service provider.
We believe that every social problem is a huge business opportunity. As a heating service company, Dejia has the opportunity to create a standardized and large-scale heating service brand that can be chained through brand operation. Heating products, but the overall solution to sell heating, fully optimize the customer heating service experience process.
Service Items:
Brand Creation
Naming in Chinese and German
Brand VI design
Terminal Store Design
Brand vision, strengthen German cognition, highlight brand personality and enhance brand association.
The logo recognizes the color with the German flag as the core, and grafts Germany's most representative symbol to the Dejia brand. It allows consumers to know at a glance that this is a brand with German blood and German quality. The logo will be used as the core identification of Dejia's home and applied to all propagating materials.
For the brand design of Dejiajia, we believe that we must first do useful design and then do beautiful design. Because design is not used for self-appreciation, but for communication.
First of all, let consumers remember to remember, reduce the cost of brand communication, and establish visibility in the shortest possible time. The second is to strengthen the brand positioning and form a mutual value with the slogan “Give you a warm home”.
Brand Design We start with the purpose and start from solving the problem. We think there are three main points:
First, borrowing the representative elements of Germany to strengthen the perception of Germany, let consumers see that this is a brand closely related to German quality.
Second, the home's atmosphere, the feeling of warmth, and the emotional expression of people's emotions.
Third, the recognition is very strong, and people can remember it when they look at it.
Based on the essential judgment of design and the design points of Dejia's project, we designed the core identification and service identification of the brand.
Core recognition: strengthen German elements and enhance brand association.
Strengthen brand personality and create a warm feeling for consumers
This logo uses sunlight and home as the core elements to create a warm, professional and rigorous image recognition for consumers. At the same time, the name of “Dejiajia” is represented by the handwritten letter “D” and is integrated into the logo. Dejia's brand has a high degree of relevance, and at the same time it echoes Dejia's slogan "Give you a warm home", which creates a warm feeling, a professional image and an international temperament. . This logo is applied to the brand's identification system in the form of an auxiliary graphic.
All-round intensified service concept, we believe that the core of Dejia's brand story is to strengthen service and German quality, so we enrich the brand's connotation and brand concept around the three words of “German, Good, and home”.
Germany: German quality
There is a quality called German quality. Rigorous, professional, and even harsh, every detail strives to be the ultimate. Only purchase heating equipment from Germany, the quality is unparalleled, only for the ultimate enjoyment of life.
Good: Top Ten Services
There is a service called Top Ten Service. "Customer first, service with heart" is the consistent service concept of Dejia. Do our best to solve problems for our customers. We sincerely, patiently, carefully, and meticulously serve our customers with high quality and enthusiasm.
Home: Warm House
There is a home called the warm home. A retreat harbor. Comfortable, warm, reluctant, Dejia home, give you a warm home.
Based on in-depth research on the heating service market and insights into customer needs, we judge that the heating service market is rapidly emerging. With the demand of high-end people for family quality life, the market calls for standardized, chained heating service brands.
We believe that the biggest opportunity for Dejia is to seize the first brand of high-end home heating service, take the lead in the consumer mind, and create quality heating services for high-end families in China. The market of any industry follows the stage of development. Under the premise that the big industry background is still not available, if you build a branded and large-scale heating service brand in advance, it will become a martyrs. Similarly, if you do it later. The market cake was grabbed by others in advance. As we have always stressed: strategy is to do the right thing at the right time, and Dejia home is in the context of the upgrade of Chinese consumers, the middle class to upgrade the quality of life needs, enter the heating service market, so we give Dejia's suggestion is to seize this strategic opportunity and dare to seize the first brand of high-end heating services.
